Case Study
Meggy: The Social Network for Cars
Revolutionizing the automotive industry with a social network for cars
Youcef Bettayeb, a passionate car enthusiast, found himself struggling to manage multiple Facebook groups dedicated to different car models and customizations. These groups, filled with like-minded people, were growing fast, but Youcef faced challenges keeping everything organized, and members often missed important updates due to scattered content. To address this, we collaborated with Youcef to create Meggy, a dedicated platform designed to unify car enthusiasts, streamline communication, and boost engagement across the board.
Identifying the Problem
Managing several groups with diverse conversations, events, and media is no small feat. Youcef's Facebook groups had grown to include over 120,000 active members, each participating in various discussions, from DIY car projects to organizing racing events. The scattered nature of Facebook’s platform made it difficult to maintain a cohesive experience.
During our user research, we discovered that:
- 48% of members missed event invitations due to the cluttered layout of the Facebook interface.
- 54% of users said they found it difficult to navigate multiple groups to stay updated.
- 33% expressed interest in a unified platform to keep all discussions and events in one place.
I was constantly missing out on important updates and conversations across different groups. It was just too hard to follow. I even missed a major car show because I didn't get the invite in time.
Imad, User
Our Approach
We set out to create a dedicated platform where car enthusiasts could connect more easily, share media, organize events, and have group discussions—all in one seamless app. We worked closely with Youcef and other users to understand their pain points and tailor solutions to their specific needs.
Key Research Findings:
- Enthusiasts wanted a central hub where they could find all updates, events, and group conversations.
- They desired features that allowed for easy event organization, media sharing, and real-time race tracking.
- Community building was a core need, where members could follow others, join new groups, and participate in discussions with ease.
Solution: Meggy App
Based on our findings, we designed Meggy with the following features to solve Youcef’s and his community's challenges:
- Home:
A personalized dashboard providing an overview of all recent activities, updates, and notifications from different groups, helping users stay engaged.
-
Search and Explore: Advanced search options to quickly find events, groups, or users. Trending content and car-related podcasts are now easier to explore.
-
Events: A dedicated section for organizing and discovering car shows, meetups, and racing events. Event creation and RSVP tracking are simplified, with reminder notifications to boost attendance.
Meggy made it so easy to organize our annual car show. I could invite everyone in seconds, and it was the biggest turnout we’ve ever had!
Kamal, event organizer and user.
- Groups:
Enthusiasts can create or join groups based on car models or DIY projects. Group discussions are organized, and users can share media or tips, contributing to more meaningful interactions.
- Podcasts:
The community can discover and listen to podcasts focused on car models, customization tips, and racing events, all within the app.
- User Profiles:
Personalized profiles display users' cars, custom projects, and activities. The platform encourages following fellow enthusiasts to foster connections.
- CarPlay Integration:
Real-time tracking of racing events with interactive navigation, showing critical data like speed, lap numbers, and race positions.
User Testimonials and Impact
After launching Meggy, the results were immediately clear.
- Group engagement increased by 40%, with more members actively participating in discussions.
- Event attendance jumped by 55%, thanks to the seamless event organization features and reminders.
- 73% of users reported that Meggy made it easier for them to stay up to date and connect with other enthusiasts.
I can't believe how easy Meggy made it to manage multiple groups. The community feels much more connected now, and we’re seeing more discussions, more events, and more enthusiasm overall.
Youcef Bettayeb, Founder of Meggy
I love that everything I care about is now in one place. I never miss a race event or group update anymore!"
Ali, active member of the community
Future Growth and Scalability
While Meggy already provides incredible value to car enthusiasts, we are constantly working to enhance the platform. Upcoming features include:
- E-commerce integration to allow users to buy and sell car parts.
- Collaborative DIY projects, where users can team up on car customizations or restorations.
As the community continues to grow, we’re excited to see Meggy transform the car enthusiast experience, bringing people together in ways that were previously difficult. Our research-driven approach ensures that we continually meet the needs of both organizers like Youcef and the broader car-loving community.
Conclusion
With the Meggy App, car enthusiasts now have a central hub for all things automotive, from group discussions to event planning and media sharing. By addressing key pain points and providing tailored solutions, Meggy has united the car community and enhanced the way people connect. We're pleased to have worked with Youcef and his community to bring this project to life, and we're excited to see what comes next.